Effects of Socioeconomic Characteristics on Online Purchase Intention Among Malaysians
نویسندگان
چکیده
منابع مشابه
Factors Affecting Online Search Intention and Online Purchase Intention
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Aesthetics is advocated as a key factor influencing consumer judgment and preference; however, research in IS and HCI has paid limited attention to it until recently. This study investigated the effects of website aesthetics, along with website usability, on users’ online purchase intention. Additionally, the moderator of task involvement was introduced to explain how aesthetics influences util...
متن کاملAn Investigation of the Effects of Website Aesthetics and Usability on Online Shoppers' Purchase Intention
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ژورنال
عنوان ژورنال: Journal of Computational and Theoretical Nanoscience
سال: 2019
ISSN: 1546-1955
DOI: 10.1166/jctn.2019.7977